PubCon 2007 “Tools of the Trade” session

For all of you asking for notes from the SEO Tools presentation, here are the links to (most) of the tools mentioned:

Derek Vaugn, Techpad Agency

http://webceo.com/
Keyword rank checking; like WebPosition. Downloadable Windows software that runs in the background. Long lists (~200+ Keywords) can take several hours to run.
IndexTools: Last 100 Visits report
View the last 100 visitors in realtime. Helps identify trends in realtime & provides details of where the visitors are coming from.
http://spyfu.com/
Keyword Competitive Intelligence
http://google.com/trends
Useful for popular terms, may not have accurate data on lower volume terms. Can be used over time to add new terms.
https://adwords.google.com/select/KeywordToolExternal
Free keyword tool, works without an Adwords account. Has a "Site-Related Keywords" tab that shows related terms based on the content of an URL.

Todd Malicoat, Meta4creations, LLC

Server information:

http://ip-report.com/
Find “safe” IP blocks
http://www.seologs.com/ip-domains.html
Information on the number of sites for a given IP address

Competitive Information:

Backlinks:

Keyword Info:

Header & Page Level

Spidering

Project Management/Small Shop SEO

Many more tools

Jessie Stricchiola, Alchemist Media, Inc.

Links & Link Value

Cumbrowski’s Query & Link Stats Converter
Processes the raw data from Google Webmaster Central .CSV files
Joost de Valk’s Google Webmaster Tools External links tools
Provides additional information on sites linking to you: PageRank, rel=nofollow, “link not found,” image link, frame
dnScoop domain & site value tool
SEO Tools – Link Price Calculator

Project Management

Blackjack

Joe Laratro, Tandem Interactive

From the Q&A

Finally, I’ll have to admit I didn’t note some of the tools that "everyone knows about" already. While not a complete list, here are some tools in that category: