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Search Engine Marketing and Optimization

Web Site Development

F.A.Q. for Search Engine Marketing and Optimization

What is the difference between a directory and a search engine?

The contents of a directory will contain pages reviewed by a human being. Directories use real people as "editors" to review sites and assign them to a particular category within the directory. A search engine contains results that are gathered by automated agents typically called "spiders" or "bots." These software agents "crawl" the web by going from link to link and automatically indexing the pages they come across.

  • employ a staff of editors to decide the content of the directory
  • editors review each page to determine content, relevancy, and location in the directory
  • editors may change the content of the description displayed in the search results

Search engines:

  • add pages to their index automatically using software agents
  • will "crawl" the web going from link to link and site to site
  • pages included in a search engine are typically not seen by a human before inclusion

Why can't my Webmaster/Marketing Team/ISP/cousin or brother just submit my site to the top engines and then forget it? Sometimes I see it advertised for just $19.95 or less.

Certainly they can. But it comes down to getting traffic. While a haphazard approach to your search engine marketing may get some results, competition for search result listings on the first page of AOL, Yahoo, and MSN is fierce. Submissions for inclusion to the directories must follow strict guidelines and include precise keywords to lead traffic for your site. We have the software and tools to identify the best words to use. We have the experience to get your site listed right. You only get one shot, and you don't want it to backfire.

Will search engine optimization change the look of my site?

In most cases, no. Occasionally we will suggest changes to the underlying HTML code. Most often this does not change the site visually. If your SEO campaign includes optimized pages created specifically for your site, they will be generated using the current look and feel of your site, including logos, fonts, color schemes, etc.

Are your results guaranteed?

Submissions to directories such as Yahoo, ODP, and Looksmart are edited by human beings. Most of the time, a quality site will get accepted into the directories. Part of the submission process is "suggesting" a category, a title and a description. The keywords used in the description and title are the basis for matching your entry to searches by web users. We help select these keywords and make the submission carefully. The final decision, however, rests with the human who decides what category, description, and title will be used by the directory. We guarantee a well-planned submission which will usually lead to an optimal listing.

As long as you have a product or service that people are searching for on the web, we can create individual pages that will be guaranteed to rank in the top 20 search engine results for keywords relevant to your product or service on Yahoo, AOL, and MSN.

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F.A.Q. for Web Site Development

What is the difference between raster & vector graphic formats?

Raster, or bitmap graphics are composed of tiny squares of color called pixels. This format is used for all .gif and .jpg graphics on the Internet. Raster graphics are the preferred format for photo-realistic images or images containing thousands or millions of colors.

Since raster images are composed of pixels, it is more difficult to stretch or re-size a raster image.

Vector graphics are composed of lines and filled shapes or spaces. Flash files and SVG files are examples of vector graphics in use on the Internet. Vector graphics are the preferred format for logos, fonts and other images that need to be scaled to many different sizes without losing resolution.

What is an email alias?

An email alias is an additional email address that is added to an existing email address. It may help to think of it this way: with your account, you are provided an email "Inbox." Email aliases are additional addresses that can be directed to your inbox. Thus you can have the address and also receive mail for,,

What is the difference between web hosting and domain name registration?

If you have your own domain, like "" you will have at least 2 recurring charges. The first is for domain name registration. This covers just the domain name itself, "" in this example. Domain name registration fees vary based on the company you register the name with, known as a "domain registrar." Usually, domain registration fees are in the range of $10~$35 per year.

Fees for web hosting can be thought of as rent on the virtual space that houses your domain name. Essentially, you are leasing web services like HTTP, FTP, and email as well as storage space for the documents, databases and graphics that make up your web site.

What is DNS and why does it take 72 hours to update?

DNS (Domain Name System) correlates domain names to IP addresses. Every web site address is identified by a particular number, like To make web addresses easier to remember, DNS allows a name to be used in place of a particular set of numbers.

DNS is a distributed system and requires the cooperation of all Internet service providers. While there are slightly more than 10 "root level" domain name servers on the Internet, most Internet service providers have their own DNS server so a more local copy of the DNS is available. (The Internet would come to a screeching halt if everyone used the "root" servers to resolve names to IP addresses.)

Most of the "root level" DNS servers are updated daily. Any changes to your DNS records will probably make it into the "root level" servers within 24 hours. From there, every Internet service provider the world over must "refresh" their local copy of the DNS database. While most providers update their DNS on a daily basis, other providers may take longer. 72 hours is the recommended amount of time to wait for DNS changes to fully propagate throughout the Internet.